Virgin Trains launched its #RideWithPride season over the Spring Bank Holiday weekend as its Pride Train arrived in Birmingham.
The train operator joined tens of thousands of revellers at Birmingham Pride for its biggest celebration yet of its diverse workforce
Hundreds of people travelling to Birmingham Pride started the party early onboard the Pride Train – with entertainment from drag queen, Mary Mac, colourful face paint and tasters of rainbow biscuits and Pride cupcakes – before joining the Pride march and dancing the night away in front of the Virgin Trains Main Stage.
At the parade itself, Mary Mac boarded a Pendolino-designed float accompanied by Virgin Trains staff to perform for the thousands of festival-goers in the parade.
The two-day celebrations of the LGBT+ community in Birmingham, which is home to Virgin Trains’ head office, are the first in a series of celebrations Virgin Trains will mark along its west coast route this summer, with the next stop being London. Throughout the Pride season, people travelling to Pride events are encouraged to share their journey using the hashtag #RideWithPride.
Virgin Trains’ inclusion lead Victoria Whitehouse said: “We’re so proud of our diverse workforce at Virgin Trains and taking part in the Birmingham Pride Parade was a real privilege. We can’t wait to party onboard the Pride Train with our staff and customers for Pride celebrations up and down our route on the West Coast Main Line for the rest of the summer.”