Eurostar’s latest staff uniform, the third in its 20-year history, was adopted in 2014 to coincide with the company’s £700m investment in a new fleet of re-branded trains.
For the uniform’s launch at St Pancras, the station’s famous kissing statue (actually ‘The Meeting Place’ by Paul Day) was fully dressed in a giant replica of the new design. Eurostar employees loved the new look, with one member of staff commenting that it felt like the scene in The Wizard of Oz, when Dorothy steps out of ‘black and white’ and into ‘technicolour’.
One real-life ‘kissing couple’, train manager Adele Gent and her husband, station shift leader Simon Gent, who had recently celebrated their first anniversary, got into the act and recreated Paul Day’s famous pose.
Now the uniform, which was created by Jermyn Street Design for Eurostar, has been recognised in the ‘Most Iconic Uniform of the Decade’ category at the PCIAW Professional Clothing Awards in London. It was the first runner-up for the headline Award, which celebrated the most-loved and most-influential designs from the last ten years, a new category added to the Awards this year to mark its tenth anniversary.
Susanne Malim, founder and creative director of Jermyn Street Design, commented: “Our entire team is thrilled to have our Eurostar uniform recognised by this amazing award. It was and continues to be a team effort to keep the Eurostar staff looking amazing, so seeing them wearing the clothes with such pride is a huge reward in itself.”
Jermyn Street Design had a very successful evening overall. The company also picked up one of the most highly competitive and sought-after awards – Best Managed Contract – for the uniform that it had reengineered for Jet2’s pilots and cabin crew, ground ops staff, engineers and holiday reps.